| Title | Mr. Smiley |
| Agency | 808, Inc |
| Campaign | Mr. Smiley |
| Advertiser | Affinity |
| Brand | Affinity Retirement Planning |
| Posted | July 2004 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | In "Mr. Smiley" a kiddy show host looses it on a group of unsuspecting children after they ask to go see King Frederick's castle. He is obviously not up for the games anymore. The bottom line is retire on time! |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| Production Company | Backyard |
| Creative Director | Robert Campbell |
| Art Director | Robert Campbell |
| Copywriter | Robert Campbell |
| Agency Producer | Gene Hollister |
| Director | Steve Burrows |
| Producer | Sean Hobbs |
| Director of Photography (DOP) | Tom Marvel |
| Editor | Jeff Hinman |
| Sound Design Company | Matt Cartsonis |
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