Title | TomTom Go |
Agency | TBWA\NEBOKO |
Campaign | TomTom GO, the Democratization of Car Navigation |
Advertiser | TomTom International BV |
Brand | TomTom Go |
Posted | July 2006 |
Business Sector | Automotive Accessories & Services |
Story | SUMMARY TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader. |
Media Type | Billboard |
Creative Director | Matthijs Slot |
Creative Director | Ernst van Rossen |
Art Director | Mischa Schreuder |
Art Director | Ramon Stalenhoef |
Account Manager | Gert Jan Timmer |
Account Manager | Corliz de Jongh |
Account Manager | Danny van de Wetering |
Advertiser's Supervisor | Alexander Ribbink |
Advertiser's Supervisor | Stephan van Kruisselberge |
Advertiser's Supervisor | Harmen Treep |