| Title | The Cry (196s) |
| Title (original language) | L'Appel (196s anglais) |
| Brief | La campagne met en scène la complainte de différents animaux face à l’indifférence humaine. Un film bouleversant dans lequel les animaux se retrouvent unis par un même cri de désespoir. |
| Agency | Altmann+Partners |
| Campaign | The Cry |
| Advertiser | Fondation 30 Millions d'Amis |
| Brand | Fondation 30 Millions d'Amis |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | The campaign features various animals in pain facing the brutality of human indifference. A moving film in which all animals find themselves united by the same cry of despair. |
| Media Type | Television |
| Length | |
| Creative Director | Olivier Altmann |
| Copywriter | Jack Roman |
| Art Director | Charles Schiepan |
| Agency Producer | Jessica Piergiovanni |
| Account Manager | Claire Roy-Thermes |
| Account Manager | Clément Bouhana |
| Account Manager | Germain Noel |
| Strategic Planner | Celine Chouéri |
| Strategic Planner | Jessica Haton |
| Strategic Planner | Pauline Gibert |
| Director | Bruno Aveillan |
| Production Company | Quad Productions |
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