Sébastien Zanini
Executive Creative Director at Dentsu Creative
Paris, France
TitleLa Carte de Voeux Humaine
Agency
Campaign La Carte de Voeux Humaine
Advertiser Gyro
Brand Gyro
Date of First Broadcast/Publication 2018
Business Sector Advertising & Communication
Story Year after year, traditional New Year's greetings in France become more and more impersonal. The agency sought to put humanity, heart, warmth and emotion back into its wishes. So the agency collaborated with the artist Louis Piscine on writing and composing an original song. Then sent him on a tour of clients' and partners' offices to wish everyone a happy New Year in person.
Media Type Events
Length
Art Buyer
Art Director
Writer Designer
Composer
Motion Designer
Project Manager
Interpreter
Director
Production Sound
Creative Director
Project

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