Sébastien Zanini
Executive Creative Director at Dentsu Creative
Paris, France
TitleIt's in my nature
BriefAuthenticity.Behind each professional of nature, there is a unique story, a way of doing things, doubts, wisdom, and philosophy. We went to meet them, to learn more about their work and their daily lives. For 24 hours, we walked in their footsteps and filmed them in their environment, on their work site, to follow the reality of their work, their exhaustion, their joys.The powerful machines’ noise, the creaking of trees, the sound of the birds, the breaths, the sounds of effort... everything is true, like their own words, and their hesitations, and this, without any preparation.The image is cinematographic, to magnify the nature arround them which they protect every day.Stephen, a lumberjack in Isère, and Marine, a landscape gardener on a bicycle, share without any filter and with great generosity the underside of their job. Touching, powerful, inspiring... "It's in my nature" : authentic portraits
Agency
Campaign C'est dans ma nature
Advertiser STIHL Incorporated
Brand Stihl
Date of First Broadcast/Publication 2022 / 7
Product GREEN SPACE TOOLS FOR PROFESSIONALS
Business Sector Tools, Do-It-Yourself Products
Story STIHL: portable power equipment for forestry work, including chainsaws.Stihl products include, in addition to chainsaws, brushcutters, hedge trimmers, blowers and sprayers, .... as well as protective equipment and accessories, and products dedicated to the garden."Making it easier for people to work with and in nature"Andreas STIHL founder 1926
Media Type Digital
Executive Creative Director
Art Director
Copywriter
Director
Head of Production
Executive Creative Director Sébastien Zanini
Art Director Rudy Bamberg
Copywriter Marc Sinègre
Director Elias Sfaxi
Head of Production Sélim Doulain
Business Director Anne Laure Ollier
Account Manager Esther Granger

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