Graubünden Tourism - "The Village-Phone promotion"

Jung von Matt/Limmat Werbeagentur AG

Jung von Matt/Limmat Werbeagentur AG Zürich, Switzerland

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Title	The Village-Phone promotion
Agency	Jung von Matt/Limmat Werbeagentur AG
Campaign	The Village-Phone Promotion
Advertiser	Graubünden Tourism
Brand	Graubünden Tourism
Date of First Broadcast/Publication	2016 / 7
Business Sector	Destinations (Countries & Places)
Story	Graubünden’s small villages wanted to attract more tourists. A campaign was needed that would appeal to stressed-out city dwellers. The idea: There are a lot of very quiet mountain villages in Graubünden. "Tschlin", a cute little village, is so quiet there that when the public telephone rings in the main square, it is heard throughout the village. Residents used this telephone for a competition. The promise: If you call us on this phone and we don’t hear it, you’ll win a holiday. Just leave a message on the answering machine and you're part of the raffle.
Media Type	Case Study
Length	160 seconds
Creative Director	Samuel Christ
Creative Director	Johannes Raggio
Creative Director	Marco Zimmerli
Copywriter	Alain Eicher
Art Director	Lukas Frischknecht
Art Director	Andrea Klainguti
Art Director	Joelle Hauser
Agency Producer	Sarida Bossoni
Account Director	Marco Dettling
Account Director	Monika Arnold