Hardee's - "Hardee's Brand Book"

Arnold Worldwide NY

Arnold Worldwide NY New York, United States

4227

Title	Hardee's Brand Book
Agency	Arnold Worldwide NY
Campaign	Hardee's Brand Book
Advertiser	Hardee's Food Systems, Inc.
Brand	Hardee's
Date of First Broadcast/Publication	2019
Business Sector	Food
Philosophy	For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a
Media Type	Branded Book
Chief Creative Officer	Icaro Doria
Executive Creative Director	James Bray
Creative Director	Justin Galvin
Creative Director	Sam Mullins
Creative Director	Guilherme Racz
Creative Director	Lucas Casão
Art Director	Guilherme Racz
Art Director	Brunno Cortez
Copywriter	Justin Galvin
Copywriter	Patrick Franklin
Print Producer	Jim Spadafora
Marketing Director	Angela Godfrey
Marketing Director	Kelly Preston