| Title | Motörhead |
| Agency | DDB Paris |
| Campaign | The power of Metal |
| Advertiser | Rock & Folk |
| Brand | Rock & Folk |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | The world needs more rock |
| Story | Rock & Folk, the leading rock magazine in France, just launched its first issue dedicated to heavy metal along with a special programming on Rock & Folk’s digital radio. The media brand is now promoting this loud content with a quirky print and digital campaign that pays tribute to the monsters that made metal history. Led Zeppelin, Motörhead and Gojira: Each one of the three dark and minimalistic ads let us dive into the specific universe of one band, one milestone in metal history. |
| Media Type | |
| Chief Creative Officer | Alexander Kalchev |
| Art Director | Maximilien Guibert |
| Copywriter | Benoît Oulhen |
| Copywriter | Jérémy Burnand |
| Account Supervisor | Julie Haslé |
| Account Supervisor | Olivier Massanella |
| Brand Manager | Olivier Thomas |
| Editor | Philippe Budillon |
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