| Title | Sauna (40s) |
| Campaign | Should've Gone to Specsavers |
| Advertiser | Specsavers |
| Brand | Specsavers |
| Date of First Broadcast/Publication | 2011 / 10 |
| Business Sector | Eyewear |
| Tagline | Should've Gone To Specsavers |
| Story | Specsavers Creative has enlisted help from celebrity chef, Gordon Ramsay, and top commercials director, Daniel Kleinman, for its latest TV campaign. Breaking across national TV on Sunday 16th October 2011, the commercial uses a steamy kitchen mistaken for a sauna to promote the optical retailer’s free varifocals lenses offer. |
| Media Type | Television & Cinema |
| Audio Post Production | Jungle Studios |
| Production Company | Rattling Stick |
| Post Production | Framestore |
| Creative Director | Graham Daldry |
| Copywriter | Simon Bougourd |
| Art Director | Neil Brush |
| Agency Producer | Sam Lock |
| Director | Daniel Kleinman |
| Editor | Julian Tranquille |
| Editing Company | Cut and Run London |
| Actor / Celebrity | Gordon Ramsay |
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