| Title | Latest Born |
| Agency | D'Arcy SA (now Leo Burnett Paris) |
| Campaign | Latest Born |
| Advertiser | UNISABI |
| Brand | Uncle Ben's |
| Posted | December 1999 |
| Product | Rice |
| Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
| Story | New long grain rice: the latest born from Uncle Ben's. |
| Media Type | Television |
| Length | |
| Production Company | Weilands |
| Creative Director | Gérard Monot |
| Copywriter | Christophe Corsand |
| Art Director | Gérard Monot |
| Agency Producer | Karen Hugues |
| Director | David Garfath |