Title | Exposed Exhibition |
Agency | Special |
Campaign | Exposed Exhibition |
Advertiser | CERTNZ |
Brand | CERTNZ |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Tony Bradbourne |
Chief Strategy Officer | Rory Gallery |
Executive Creative Director | Mark Forgan |
Head of Strategy | Bethany Omeri |
Lead Business Partner | Matt Barnes |
Strategist | Ursula Nichols |
Head of Production | Katie Mortensen |
Photographer | Steve Boniface |
Art Director | Isabella Griffiths |
Producer | Gabrielle Eggels |
Studio Manager | Gavin LeClaire |
Studio Designer | Keane Chan |
Designer | Madeline Lissington |
Public Relations | Kelly Grindle |
Public Relations | Elizabeth Ashdown |
Public Relations | Jessica Walker |
Communications | Jane O’Loughlin |
Campaign Leader | Penny Tuncliffe |