This opens on a young guy grilling in his backyard for a few friends, and we see him start to turn the brats with a fork. A veteran griller at the party sees whats about to transpire and rushes to show him the correct utensil to use the tongs. It ends with, When you learn how to keep all that juicy flavor inside a brat until its safely tucked away, welcome to heaven on a bun.
Philosophy
The basic idea is to center small stories around the grill and feature the rituals and techniques that surround a true brat fry. We want consumers to know that there are certain things such as boiling it in beer and onions first or not poking a brat that really bring out Johnsonvilles full flavor. Weve captured real moments (that our own consumers told us about) in order help consumers achieve the ultimate grilling experience in their own backyard. We enlisted Chicago native and noted regular guy Jim Belushi to be our voiceover to avoid any corporate feel.
Problem
Johnsonville was seeking to provide consumers with helpful tips on how to grill Johnsonville Brats and insights on the brat grilling culture. How a person grills a Johnsonville brat is important in order to bring out that full, juicy flavor. Were just helping them achieve that.
