Philadelphia Cream Cheese - "Voice Cooking"

Publicis Sapient

Publicis Sapient Boston, United States

7982

Title	Voice Cooking
Agency	Publicis Sapient
Campaign	Voice Cooking
Advertiser	Kraft Foods, Inc.
Brand	Philadelphia Cream Cheese
Posted	July 2015
Business Sector	Dairy Products & Eggs
Story	Philadelphia is the leading brand in the cream cheese category in Brazil. Philadelphia asked us to create a recipe app to teach fans how to prepare recipes with the cream cheese. But we faced a problem: when people are cooking, their hands get dirty and they don’t want to grease up their cellphone screens. That’s why we created a voice command recipe app. Consumers can control everything by just saying what they want. With the “Cozinhaterapia App” consumers can: say an ingredient, explore recipes with that ingredient, go back and forth through recipes with voice command, “like” and share recipes on social media, make notes and even use a timer while cooking. The app garnered more than 150,000 downloads and 20,000 recipe shares. Consumers spent an average of 9 minutes on the platform.
Media Type	Applications
Length	105 seconds
Chief Creative Officer	Gaston Legorburu
Chief Creative Officer	Marcelo Tripoli
Creative Director	Tiago Lucci
Associate Creative Director	Daniel Portuga
Copywriter	Rafael Hessel
Art Director	Renato Silveira
Art Director	Fernando Dutra
VP Strategy	Carlos Borges
Account Planner	Luiz Junior
Media (Agency side)	Thais Coelho
Account Director	Flavia Denser
Account Manager	Mauricio Rodrigues
Research & Analytics Director	Ricardo Mantovani