| Title | Pluto |
| Agency | TBWA\RAAD |
| Campaign | Pluto |
| Advertiser | MasterFoods |
| Brand | Pedigree |
| Posted | September 2006 |
| Business Sector | Others |
| Tagline | We're for underdogs too |
| Story | A few days ago, it was announced that Pluto lost its status as a planet. We decided to take this opportunity to create an ad for our Masterfoods client Pedigree dog food. The headline reads: "Pluto, we still love you". The global tagline for Pedigree is Were for dogs, so we added a twist to it to suit the occasion as well. |
| Media Type | Newspaper |
| Market | United Arab Emirates |
| Art Director | Sakib Afridi |
| Illustrator | Ravi Kajari |
| Creative Director | Shehzad Yunus |
| Copywriter | Shehzad Yunus |
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