| Title | Sumo |
| Agency | Ogilvy UK |
| Campaign | Sumo |
| Advertiser | BP p.l.c. |
| Brand | BP Ultimate |
| Posted | September 2006 |
| Product | Fuel |
| Business Sector | Automotive Accessories & Services |
| Tagline | Clean engines work better |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Post Production | MPC LDN |
| Copywriter | Robert Cervera |
| Creative Director | Neil.A Dawson |
| Art Director | Neil.A Dawson |
| Agency Producer | Kayt Hall |
| Director | Johnny Maginn |
| Director of Photography (DOP) | Zubin Mistry |
| Copywriter | Jon Morgan |
| Creative Director | Malcolm Poynton |
| Editor | Neil Smith |
| Art Director | Mike Watson |
| Production Company | Bikini Films |
| Editing Company | Work Editorial |
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