Title | Fiesta Bowl |
Agency | Wieden + Kennedy |
Campaign | NCAA Football '08 - EA Sports |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports |
Posted | July 2007 |
Product | NCAA Football '08 |
Business Sector | Video Games/Consoles |
Tagline | How Does It Feel? |
Story | Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone. |
Problem | To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams. |
Media Type | Television |
Length | |
Music Company / Composer | Extreme Music |
Sound Design Company | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Clarence Ford |
Art Director | Sean Donnell |
Account Director | Steve Barry |
Account Director | Victoria Krueger |
Agency Producer | Endy Hedman |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | Form |
Director | Jesse Dylan |
Music Company / Composer | MoPhonics |