Intermarché - "C'est Magnifique"

Romance

Romance Paris, France

Awards

26296

Brand: Intermarché
Country: France

Advertiser: Intermarché

Title	C'est Magnifique
Agency	Romance
Campaign	C'est Magnifique
Advertiser	Intermarché
Brand	Intermarché
Date of First Broadcast/Publication	2019 / 3
Business Sector	Department Stores, Supermarkets
Story	A man struggles to recover from the tragic loss of his wife. While life goes on around him, often reviving bittersweet memories, he stumbles across her old recipe book. He decides to recreate the pasta recipe to which only she had the secret. His quest not only sends him frequently to the supermarket in search of fresh produce, it also makes him open up again to others. Finally he cracks the recipe and the taste brings his wife back, as if she's sitting opposite him. Now he has the strength to carry on. Set to the heartwarming song "C'est Magnifique", the spot will have you in tears.
Media Type	Television
Length	180 seconds
Soundtrack	C’est magnifique
Singer	Benjamin Biolay
Advertising Manager	Vincent Bronsard
Advertising Manager	Camille Sassi
Advertising Manager	Vincent Fièvre
Advertising Manager	Augustin de Vulpian
Advertising Manager	Lucie Ducos
President	Christophe Lichtenstein
Executive Creative Director	Alexandre Hervé
Copywriter	Alexandre Hervé
Copywriter	Julien Rézette
Art Director	Julien Rézette
Managing Partner	Marie-Laure Dangeon
Account Supervisor	Thibault Loué
Agency Producer	Emilie Talpaert
Post Production	Valérie Raguenel
Production Company	GRAND BAZAR
Director	Katia Lewkowicz
Cameraman	Laurent Tangy
Editor	Thierry Hoss
Wardrobe / Stylist	Sonia Philouze
Production Designer	Clement Price-Thomas
Producer	juliette desmarescaux
Head of Production	Hugo Mérival
Production Coordinator	Léa Villain-Barachet
Sound Production	THE Sound Production