Arício Fortes
Chief Creative Officer / Copywriter at BBDO Indonesia
São Paulo, Brazil
TitlePerformance Bonus Agreement
Agency
Campaign Hunger Signatures
Advertiser Mars, Inc.
Brand Snickers
PostedOctober 2019
Business Sector Candy Bars
Story When you are hungry, you are not yourself and may end up making hungry mistakes. Like, signing documents without even reading the contents of it.At first glance, the ad looks and reads like a regular health insurance renewal and performance bonus agreement. But when you get in to reading the copy, you realize all is not simple and straight.
Media Type Print
Chief Creative Officer
Chief Creative Officer
Group Creative Director
Creative Director
Associate Creative Director
Traffic Coordinator

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