The São Paulo State Symphony Orchestra (Osesp) - "See The Music"

Talent Marcel

Talent Marcel São Paulo, Brazil

Awards

12716

Brand: The São Paulo State Symphony Orchestra (Osesp)
Country: Brazil

Advertiser: The São Paulo State Symphony Orchestra (Osesp)

Title	See The Music
Agency	Talent Marcel
Campaign	See The Music
Advertiser	The São Paulo State Symphony Orchestra (Osesp)
Brand	The São Paulo State Symphony Orchestra (Osesp)
Date of First Broadcast/Publication	2019 / 5
Business Sector	Culture, Leisure & Sport
Philosophy	The São Paulo State Symphony Orchestra (Osesp) presents “See The Music”, a project that transforms iconic compositions into pieces of art. From a chip installed in maestra Marin Alsop’s baton, the movements captured as she conducted works such as Beethoven’s 5th Symphony, were mapped and transformed into paintings, causing a unique kinaesthetic experience for the spectator. Besides offering such a sensation by transforming musical pieces into objects, the “See The Music” project also explores the new possibilities of artistic manifestations enabled by technology. Via bluetooth, a gyroscope and an accelerometer installed in the baton, communicated with a software with 13 thousand lines of programming, created especially for the project, which captures the movements. The software’s data intelligence handles the complete decoding of different types of gestures, from the lightest to the more vibrant and energetic ones, turning them into paintings. Authors such as Debussy, Mozart and Tchaikovsky, among others, will have small excerpts of their most prominent works captured and transformed into works of art. The paintings created from the experiment will be part of a commemorative exhibit. After the versnissage, the paintings will be auctioned on behalf of fundraising for the educational and artistic activities of the orchestra and its groups.
Media Type	Digital
Length	67 seconds
CCO	João Livi
Creative Director	Sleyman Khodor
Creative Director	Rodrigo Lugato
Interactive and Creative Director	Marcello Droopy
Creative Team	Paula Keller Perego
Creative Team	Danilo Carvalho
Creative Team	Guilherme Serato
Photos	Mario Coelho
Final Art	Ingo Santos
RTVC/Agency Production Team	Santa Transmedia
Director	1967
Assistant Director	Thatiane Almeida
Director of Photography (DOP)	Luiz Augusto Moura
Executive Producer	Renata Munaretto
Client Services	Elisa Mello
Client Service Assistant	Bruna Custódio
Production	Hanna Moura
Editing	Diogo Comum
Editing	Julian Eduardo
Post Production	Santa Post
Color Grading	Liquor
Finalisation	Roberto Neto
Electric Engineer	André Aureliano Biagioni
Designer	Gilmar Alves Magalhães Júnior
Sound Production	Antfood
Art Direction	Lourenço Schmidt
Art Director	Fernando Rojo
Production	Equipe Antfood
Director	Christiane Rachel
Director	Renato Castro