Andrei Amlinsky
Copywriter at BBDO Russia Group
Moscow, Russia
TitleNo Exit
Agency
Campaign Stock Clearance - IKEA
Advertiser IKEA
Brand IKEA
PostedAugust 2002
Product Summer Sale
Business Sector Drugstores, Specialty Stores
Problem The creative concept conveyed the idea that IKEA personnel are sorry and upset to sell such good products for such low price. They just can not part with their beloved items. So customers happli purchase the goods assigned for stock clearance.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Copywriter
Production Company
Director

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