Title | No Exit |
Agency | BBDO Russia Group |
Campaign | Stock Clearance - IKEA |
Advertiser | IKEA |
Brand | IKEA |
Posted | August 2002 |
Product | Summer Sale |
Business Sector | Drugstores, Specialty Stores |
Problem | The creative concept conveyed the idea that IKEA personnel are sorry and upset to sell such good products for such low price. They just can not part with their beloved items. So customers happli purchase the goods assigned for stock clearance. |
Media Type | Television |
Length | |
Creative Director | Igor Lutts |
Copywriter | Natalia Romashova |
Art Director | Andrei Amlinsky |
Copywriter | Andrei Amlinsky |
Production Company | Teko Films |
Director | Sergey Osipian |