Title | A Life |
Title (original language) | Une Vie (anglais) |
Agency | TBWA\PARIS |
Campaign | A Life |
Advertiser | Aides |
Brand | AIDES |
Date of First Broadcast/Publication | 2010 / 12 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Protect yourself |
Tagline (original language) | Protégez-vous |
Story | An elderly man tells his life beginning with the end. A life that will not have the chance to know her HIV status because he discovered at age 20. |
Story (original language) | Un homme âgé nous raconte sa vie en commençant par la fin. Une Vie qu'il n'aura pas la chance de connaître puisqu'il a découvert sa séropositivité à 20 ans. |
Problem (original language) | Aides souhaite toucher le plus grand nombre car c'est l'ensemble de la population qui est concerné par le VIH |
Media Type | Television & Cinema |
Soundtrack | La Belle Vie |
Advertising Manager | Olivier Dénoue |
Advertising Manager | Floriane Cutler |
Advertising Manager | Francesca Belli |
Account Manager | Anne Vincent |
Account Manager | Véronique Fourniotakis |
Account Supervisor | Marion Floch |
Creative Director | Eric Holden |
Creative Director | Rémi Noël |
Art Director | Marianne Fonferrier |
Copywriter | Pierre-Louis Messager |
Agency Producer | Maxime Boiron |
Agency Producer | Guillaume Faurel |
Production Manager | Marie Bordaz |
Production Company | Les Temps Modernes |