| Title | You Work Hard. Spend Your Money Better. |
| Title (original language) | Depois de tanto pedágio, já estava na hora de você gastar melhor seu dinheiro. |
| Agency | Fallon São Paulo Ltda |
| Campaign | You Work Hard. Spend Your Money Better. |
| Advertiser | Associação de Lojias do Shopping Center Norte |
| Brand | Shopping Center Norte |
| Posted | November 2005 |
| Product | Shopping Center Norte |
| Business Sector | Retail, Distribution & Restaurants |
| Tagline | Center Norte: Shopping for the family. |
| Tagline (original language) | Center Norte: O Shopping da Familia |
| Media Type | Billboard |
| Market | Brazil |
| Creative Director | Eugênio Mohallem |
| Art Director | Edinaldo Cebolinha Fernandes |
| Account Executive | Mariana Amaral |
| Copywriter | Leandro Lourenção |
| Copywriter | Carla Cancellara |
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