| Title | How to Get the Lime into the Bottle |
| Agency | Jean & Montmarin |
| Campaign | How to Get the Lime into the Bottle |
| Advertiser | The Gambrinus Company |
| Brand | Corona |
| Posted | December 1999 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Story | Corona is the famous Mexican beer one drinks with a lime; but how does one get the lime into the bottle? A chainsaw offers one solution to the problem. A can opener offers another. But to avoid the risk of cutting one's fingers, perhaps a zip fastener would be more convenient or the simple all-in-one kit- beer, lime & lubricant. Four posters, four ways of getting the lime into the Corona bottle. |
| Media Type | Billboard |
| Market | France |
| Creative Director | Gérard Jean |
| Copywriter | Loïc Froger |
| Art Director | Thierry Fèvre |
| Photographer | Paul Goirand |
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