Title | The Serenade Upgrade Trick |
Agency | Y&R London |
Campaign | Upgrade Your Airline |
Advertiser | Emirates Airlines |
Brand | Emirates |
Date of First Broadcast/Publication | 2018 / 1 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
Media Type | Television |
Length | |
Executive Creative Director | Mark Roalfe |
Creative Director | Jim Bolton |
Agency Producer | Katherine Maidment |
Post-production Producer | Joe McNally |
Director | Jones |
Producer | Graham Curry |
Producer | Dean Brougham |
Production Company | Gramercy Park Studios |
Post Production | Gramercy Park Studios |