| Title | Our Town |
| Brief | Jack Daniel’s is a product of Lynchburg, Tennessee. From fifth generation citizens to a man who can lift a 526-pound barrel of whiskey, to a woman named Hiawatha Kitty McGee, “Our Town” brings the people of Lynchburg to the world. Every person in the ad is an actual resident of Lynchburg, and it was scripted on the day, as folks showed up. |
| Agency | Arnold |
| Campaign | Our Town |
| Advertiser | Brown-Forman Corporation |
| Brand | Jack Daniel's |
| Posted | November 2017 |
| Business Sector | Spirits, Fortified Wines |
| Story | Jack Daniel’s is a product of Lynchburg, TN. Its culture, its residents, and the traditions that have created and preserved it for 150 years. From the 5th generation citizens, to a man that can lift a 526-pound barrel of whiskey, to a woman named Hiawatha Kitty McGee, “Our Town” brings the people of Lynchburg, TN to the world. Every person in the ad is an actual resident of Lynchburg, and it was scripted on the day, as folks showed up. All in all, not a bad way to spend a Tennessee day. In a field. In July. With no shade. |
| Media Type | Television |
| Global Chief Creative Officer | Jim Elliott |
| Executive Producer | Wade Devers |
| Art Director | Chris Valencius |
| Copywriter | Jonathan Graham |
| Producer | William Near |
More Work
SEE ALLIt All Starts Here
- BRAND:
- Advance SF
- AGENCY:
- Goodby Silverstein & Partners
Bring Your Kid to Work Day
- BRAND:
- Xfinity
- AGENCY:
- Goodby Silverstein & Partners
Bear Trap
- BRAND:
- Xfinity
- AGENCY:
- Goodby Silverstein & Partners