| Title | Tree Whoosh |
| Agency | Lowe London |
| Campaign | Bio-power - Saab |
| Advertiser | Saab |
| Brand | Saab |
| Date of First Broadcast/Publication | 2006 / 5 |
| Product | 95 Bio-Power Engine |
| Business Sector | Cars |
| Philosophy | We produced an ad which when viewed from one angle demonstrated the engine's green credentials. Viewed another angle the ad talks about the engines increased performance. |
| Problem | Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol. |
| Media Type | |
| Market | United Kingdom |
| Creative Director | Ed Morris |
| Art Director | Simon Morris |
| Illustrator | Simon Morris |
| Account Director | Jo Austen-Olsen |
| Account Executive | Simon Jarvis |
| Copywriter | Patrick McClelland |
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