| Title | The Denial |
| Agency | FRED & FARID Los Angeles |
| Campaign | The Denial |
| Advertiser | Fridays For Future |
| Brand | Fridays For Future |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Environmental & Ecological Issues |
| Story | The spot illustrates our denial about the climate crisis with a metaphor: running into a wall. It is literally what we are doing today when it comes to climate change. |
| Problem | For decades now, climate activists & scientists have highlighted the dangerous effects of global warming on the earth. Heat waves, droughts, wildfires, and floods are happening at an alarming rate, and 200 species are disappearing every day from the face of the earth, never to return. These effects impact everyone and are most devastating to our most vulnerable: the poorest and younger generations. Since it was launched in 2008 by Greta Thunberg, Fridays for Future has represented GenZ activists everywhere. Its mission is to point to the science, and call for those in power to take the facts seriously, and act accordingly. Nevertheless, leaders are still not doing enough to limit warming. They’re not even close to solving the problem. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Fred & Farid |
| Creative Director | Nicolas Berthier |
| Account Supervisor | Jules Chaffiotte |
| Executive Producer | Amanda Van Caneghem |
| Cinematography | Amos LeBlanc |
| Production Company Producer | Napattararat Preechapattananon |
| Production Company Producer | Ennia Bosshard |
| Wardrobe / Stylist | May Chucheewa |
| Stylist Assistant | Georgia Dinsdale |
| Assistant Director | Yussef Nabih |
| Gaffer | Daniel Macri |
| Best Boy | Antonio Gramegna |
| Camera Assistant | Remi Pinaud |
| Camera Assistant | Maxence Minebois |
| Art Director | Mark Harris |
| Art Assistant | Luc du Tout |
| Drone Operator | Ross Silcocks |
| Post Production | dream inc. |
| Sound Designer | Anders-Singh Vesterdahl |
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