| Title | A Whole Universe |
| Agency | FRED & FARID Shanghai |
| Campaign | A Whole Universe |
| Advertiser | Diageo |
| Brand | Guinness |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Digital |
| Length | |
| Chief Creative Officers | Fred & Farid |
| Executive Creative Director | Feng Huang |
| Creative Group Head | Alex Zhang |
| Art Director | Erik ZENG |
| Agency Supervisor | Paul LIN |
| Account Management | Lia LIU |
| Account Management | Heidi XIANG |
| Account Management | Hanzhen LIN |
| Agency Producer | Charles Renard |
| Advertising Manager | Karen Ge |
| Advertising Manager | Karas Huang |
| Advertising Manager | Karma CUI |
| Advertising Manager | Antoine BOLLY |
| Advertising Manager | Jessie Jiang |
| Advertising Manager | Vila YAN |
| Advertising Manager | Graham Villiers-Tuthill |
| Advertising Manager | Sarah LU |
| Production Company | DR Film |
| Director | Lulu LOLO |
| Executive Production | Reason & Annie |
| Producer | Xiao Zhuang |
| Producer | Tammy |
| Director of Photography (DOP) | Kevin Chan |
| Gaffer | Yonglu CHEN |
| Special Props | Dianli Film |
| Offline Editor | Man LIN |
| Colorist | Nicola Gasparri |
| Colorist | Dengke DING |
| Colorization | The Mill Paris |
| Online Artist | Lifeng ZHAO |
| Mix | Coda |
| Mix | ECS |
| Photographer | Kain Xiao |
More Work
SEE ALLThe Heirs
- BRAND:
- Fondation Abbé Pierre
- AGENCY:
- FRED & FARID Paris
A Whole Universe 2
- BRAND:
- Guinness
- AGENCY:
- FRED & FARID Shanghai
A Whole Universe 1
- BRAND:
- Guinness
- AGENCY:
- FRED & FARID Shanghai
La VIE prend le dessus sur le VIH 6
- BRAND:
- Paris Sans Sida
- AGENCY:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 5
- BRAND:
- Paris Sans Sida
- AGENCY:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 4
- BRAND:
- Paris Sans Sida
- AGENCY:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 3
- BRAND:
- Paris Sans Sida
- AGENCY:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 2
- BRAND:
- Paris Sans Sida
- AGENCY:
- FRED & FARID Paris
La VIE prend le dessus sur le VIH 1
- BRAND:
- Paris Sans Sida
- AGENCY:
- FRED & FARID Paris