Scott Goodson

Scott Goodson

Podcaster at Uprising Podcast
New York, United States

About me

Cultural Movement expert. Strategic and Creative Brand and Communications Leader with 25 years experience building some of the world's most iconic brands.

Author of the best seller 'Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements', published by McGraw Hill. iTunes podcaster of Uprising.

Specialities: movement marketing, momentum, brand strategy, brand platform development; entrepreneurial leadership, top management, strategic and creative leadership, senior client lead roles with domestic and global responsibility. Building and growing creative people and teams, launching and building agencies in New York, Amsterdam, São Paulo, Singapore, Stockholm, and Mumbai.

Experience: Building brands such as Google, Emirates Airline, Pfizer, Jim Beam, PepsiCo, Quaker, Frito Lay, P&G, SunTrust, Tesla, Natura Brazil, LG Electronics, Mahindra of India, Credit Suisse, Morgan Stanley, LG, Sabra, smart car, Orexo, Asics, Daimler, and IKEA. My work for Emirates and Heineken ran in over 120 countries and was translated into 35 languages. Recently I launched a new city called Dubai South for the government, and created Downtown Dubai Centre of Now.

With great pleasure, I have spoken at Harvard Business School, Columbia, Cambridge and MIT business schools, Cannes Lions, TEDx, on BBC World Service, NPR, CNN, CNBC, Bloomberg, CBS, have appeared in the Economist, TIME, Newsweek, and have written for the Harvard Business Review, Fast Company, and Forbes.

Sector Experience
Awards

Positions

Podcaster
Uprising Podcast
April 2016 - Present (3 years 3 months)
The Uprising podcast features interviews with those behind movements shaping business, culture and society.
Author
Uprising: How to build a brand and change the world by sparking cultural movements
January 2012 - Present (7 years 6 months)
“ Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers. ”
GUY KAWASAKI, AUTHOR OF ENCHANTMENT AND FORMER CHIEF EVANGELIST OF APPLE.
Chairman
StrawberryFrog
January 2012 - Present (7 years 6 months)
Global Chairman of StrawberryFrog
Founder of Movement marketing agency StrawberryFrog
Author of of UpRising
Founder and CEO New York
StrawberryFrog
February 1999 - Present (20 years 5 months)
Founded the US office of StrawberryFrog on Madison Avenue in 2005.
Founder Singapore
StrawberryFrog
May 2012 - May 2014 (2 years)
Founded the agency in Singapore
Cofounder India
StrawberryFrog
November 2012 - January 2014 (1 year 2 months)
Working closely with the team in Mumbai to start and build the agency from scratch in India, win initial clients including Mahindra, Titan Watches and Raymond, plus Mass Mutual and Miller Brewing.
Co-Founder Amsterdam
StrawberryFrog Amsterdam
February 1999 - January 2013 (13 years 11 months)
Worked with Karin Drakenberg to start up and build this great agency, working as the Chairman and Chief Creative Officer. We stood for a do more with less mentality but moreover we invented the movement marketing model and brought it to the world. Our first clients included the launch of the smart car, Credit Suisse, as well as Heineken and Emirates globally.
Co-Founder Brazil
StrawberryFrog
January 2007 - January 2012 (5 years)
Developed business plan and start up plan for StrawberryFrog Brazil, attracting new clients such as PepsiCo and Natura Brasil as well as new staff and talent. Helped build the office into one of the hottest agencies in Brazil.
Boardmember
NetBabyWorld
1999 - 2004 (5 years)
Ideas
Executive Creative Director
JWT
Belgium
February 1997 - January 1999 (1 year 11 months)
Executive Creative Director for JWT Canada responsible for the creative output from all Canadian offices and from clients such as Discovery Channel, Pepsi, Kraft, Merril Lynch, Warner Lambert, Unilever.
Owner and Chief Creative Officer
Welinder Advertising, Sweden
January 1987 - December 1996 (9 years 11 months)
Owner of the independent international agency with clients such as Ericsson Cell Phones, Pharmacia, Unilever and Virgin Airlines. Media International European Agency of the Year.

Education

Honors BA, Social Science

1981 - 1985 (4 years)

Secondary education

1977 - 1981 (4 years)

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