| Title | Back-Van Gogh |
| Brief | Many people associate Getty Images with only regular photographs. The challenge here was to remind them that Getty also provides 360 degree images. The result showed that some people are so famous you can even recognise them from behind. |
| Agency | Havas China |
| Campaign | Getty Images 360 |
| Advertiser | Getty Images |
| Brand | Getty Images 360 |
| Posted | November 2018 |
| Business Sector | Photography |
| Story | Demonstrate that you can find their backs you have never seen. In this case, the back sides of Vincent van Gogh, Albert Einstein and William. Shakespeare were created as old photographs of their time. We didn't mention their names, but when people saw their back sides, their front sides will appear in people’s mind. We preferred realistic photographs of the well-known people to make the communication more compelling. |
| Problem | Many people only associate Getty Images with just the normal photographs. As a new function, we need to tell them that we also provide 360 ° images |
| Media Type | |
| Chief Creative Officer | Ben Sun |
| Executive Creative Director | Shangyong Yang |
| Creative Director | Jack Xuan |
| Copywriter | Vivian Chen |
| Copywriter | Kiddy Wang |
| Art Director | Zerien Li |
| Art Director | Roc Wong |
| Photographer | ILLUSION CO.,LTD |
| Production Company | ILLUSION CO.,LTD |
More Work
SEE ALLTime Will Tell
- BRAND:
- Schroders
- AGENCY:
- Dentsu Taiwan
Einstein
- BRAND:
- Getty Images 360
- AGENCY:
- Havas China