Title | The Risk |
Agency | Rethink Communications Inc. |
Campaign | The Risk |
Advertiser | Government of Ontario |
Brand | Government of Ontario |
Posted | June 2019 |
Business Sector | Public Safety, Health & Hygiene |
Story | The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17. The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain. |
Media Type | Television & Cinema |
Length | |
Advertising Agency | Rethink Communications Inc. |
Creative Director | Christina Yu |
Creative Director | Mike Dubrick |
Creative Director | Aaron Starkman |
Art Director | Zachary Bautista |