NRJ Belgium & Pink Ribbon - "Mix For Boobs"

Ogilvy Social.Lab Belgium

Ogilvy Social.Lab Belgium Brussels, Belgium

2569

This ad is part of the ACT Responsible Collection

Brand: NRJ Belgium & Pink Ribbon
Country: Belgium

Advertiser: NRJ Belgium / Pink Ribbon

Title	Mix For Boobs
Agency	Ogilvy Social.Lab Belgium
Campaign	Mix4Boobs
Advertiser	NRJ Belgium / Pink Ribbon
Brand	NRJ Belgium & Pink Ribbon
Date of First Broadcast/Publication	2021 / 9
Product	Awareness campaign for breast cancer
Business Sector	Disease Awareness, Support Groups & Associations
Story	Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget .
Media Type	Case Study
Length	119 seconds
Account Manager	Sabrina Schuller
Account Manager	Alyssia Cnudde
Chief Client Officer	Christophe Crasselts
Strategist	Julie Frédérickx
Strategist	Beatriz Chufani
Strategist	Victoria Van Wymeersch
Chief Creative Officer	Pete Case
Executive Creative Director	Jan Teulingkx
Executive Creative Director	Gabriel Araujo
Creative Team	Antoinette Ribas
Creative Team	Grégory Ginterdaele
Creative Team	Clémentine Bailly
Creative Team	Marine Queré
Creative Team	Pieter Decanniere
Creative Manager	Gabriela Toader
Designer	Rebecca Vallicon
Media Manager	Mathieu de Moor
Media Manager	Inès Banga
Media Manager	Reginald Forrest
Media Manager	Nicolas Dewael
Influence	Stefan Bisoux
Influence	James Baldwin
Influence	Rahul Titus
Influence	Molly Theron
PR manager	Laura Verbeelen
Director	Lisa Carletta
Photographer	Lisa Carletta
Director of Photography (DOP)	Romain Ferrand
Agency Producer	Sofie Van de Wauwer
Editing Company	Hyper Film
	Friction Production
Music Composer	DJ ND
Music Composer	JANEE
Retoucher	Yelle Vandenbruaene
Retoucher	Yelle @ the Living Room