| Title | A Day In The Life |
| Agency | Casanova McCann |
| Campaign | A Day In The Life |
| Advertiser | Casanova McCann |
| Brand | Donate Life California |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Register as an organ donor at donatelifecalifornia.org and you could save, up to 8 lives |
| Story | The radio spot takes the listener through a day in the life of a person. As we hear what she’s doing, we realize there’s something strange about it. She’s in completely different places within short periods of time, she appears to be an adult and a kid at the same time, and there are a lot of contradictions in her story. The spot ends with the line “A single person could bring many stories to life,” revealing that the main character was an organ donor, and she is living different lives through different organ recipients’ stories. |
| Media Type | Radio |
| Length | |
| Creative Director | Fernando Poblete |
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