Molson - "Make It Canadian"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

3933

Title	Make It Canadian
Agency	Rethink Communications Inc.
Campaign	Make It Canadian
Advertiser	Molson Coors
Brand	Molson
Posted	December 2020
Business Sector	Beers, Ciders, Lagers
Story	For a country that loves its beer it may come as a surprise to learn the #1 selling beer in Canada isn’t Canadian. As Canada’s oldest brewery, Molson Canadian wants to champion Canadian beer. And they don’t just mean Molson Canadian, they mean any Canadian beer founded in Canada. So they worked with Rethink to encourage all Canadians to #MakeItCanadian.Molson opened up their case to any Canadian brewery with the aim of creating the most Canadian Case of beer ever.
Media Type	Case Study
Sound Design Company	Vapor Music Group
Chief Creative Officer	Aaron Starkman
Creative Director	Dhaval Bhatt
Art Director	Zachary Bautista
Art Director	Patrick Shing
Art Director	Natasha Michalowska
Copywriter	Allan Topol
Copywriter	Justin Santelli
Designer	Brandon Methner
Strategist	Julian Morgan
Broadcast Producer	Anna Tricinci
Digital Producer	Todd Harrison
Digital Producer	Kyle Hicks
Print Producer	Narine Artinian
Editor	Alex Fleming
Animation/3D	Gimmick Studio
	Ted Rosnick
Audio Engineer	Ryan Chalmers
Account Director	Karim Tubbeh
Account Director	Niki Sahn