Molson - "Molson Hockey Night In Canada, Multilingual Edition"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

1840

Title	Molson Hockey Night In Canada, Multilingual Edition
Agency	Rethink Communications Inc.
Campaign	Molson Hockey Night In Canada, Multilingual Edition
Advertiser	Molson Canadian
Brand	Molson
Posted	November 2021
Business Sector	Beers, Ciders, Lagers
Story	As our national sport, hockey is ingrained in Canada’s culture, tradition and identity. But, it hasn’t always reflected how diverse our country truly is. In fact, just becoming a fan is almost as daunting as playing the sport itself. Particularly if you don’t “speak hockey.”Language is a barrier to entry for many potential hockey fans.Molson wants everyone to feel welcome to Rep Our Home. No matter who you are, or where you’re from, every Canadian should feel welcome to experience and embrace hockey—OUR GAME.So to make sure hockey was speaking to more Canadians, we created Molson Hockey Night in Canada, Multilingual Edition. On April 24, hockey will be broadcast in seven languages—Arabic, Cantonese, German, Hindi, Mandarin, Tagalog, Vietnamese.
Media Type	Case Study
Chief Creative Officer	Aaron Starkman
Executive Creative Director	Mike Dubrick
Creative Director	Dhaval Bhatt
Creative Director	Jamie Marcovitch
Art Director	Shawn James
Art Director	Dorota Pankowska
Copywriter	Irfan Khan
Copywriter	Geoff Baillie
Designer	Erin Struble
Chief Strategy Officer	Sean McDonald
Strategist	Nicole Rajesky
Production Company Producer	Todd Harrison