Keir Mather
Head of Client Services EMEA at Essence
London, United Kingdom
TitleSporty Girl
Agency
Campaign Axe Shower Gel Colour Range
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication
Product Shower Gel Colour Range
Business Sector Bath, Shower Gels
Story In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses. 
Philosophy All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time. 
Media Type Web Film
Market Canada, United States, United Kingdom
Sound
Post Production
Production Company
Strategic Business Lead
Editing Company
Director of Photography (DOP)
Producer
Director
Head of Strategy
Strategic Business Lead
Art Director
Art Director
Team Director
Agency Producer
Advertising Manager
Copywriter
Creative Director
Copywriter
Copywriter
Art Director
Strategy Director

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