| Title | Girl or boy? |
| Title (original language) | Fille ou garçon? |
| Agency | Leo Burnett Paris |
| Campaign | Blue like the blue saving account |
| Advertiser | Crédit Mutuel |
| Brand | Crédit Mutuel |
| Date of First Broadcast/Publication | 2008 / 4 |
| Product | Livret Bleu |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Blue for everyone, savings for each one of us |
| Tagline (original language) | Du bleu pour tous, une épargne pour chacun |
| Problem (original language) | Refaire du Livret Bleu LA préférence Livret des Français. |
| Media Type | Newspaper |
| Market | France |
| Creative Director | Stephan Ferens |
| Account Director | Tristan Reix |
| Account Supervisor | Geraldine Baroin |
| Account Manager | Ambre Torrente |
| Art Director | Etienne Clément |
| Copywriter | Pierre Le Métayer |
| Advertiser's Supervisor | Marc Planche |
| Advertising Manager | Estelle Bourgin |
| Producer | Elisabeth Fabry |
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