Title | Feel a New Real on PlayStation VR2 |
Agency | adam&eveDDB |
Campaign | PlayStation VR2 “FEEL A NEW REAL” |
Advertiser | Sony Interactive Entertainment Inc. |
Brand | PlayStation VR2 |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Video Games/Consoles |
Philosophy | The new campaign features a launch film that explores the immersive experiences that PS VR2 offers. Shot from the point of view of the protagonist, we follow them through extraordinary worlds: from the cockpit of a space craft under attack, crashlanding in a mysterious village, running from hostile locals, before finally falling through a well and onto the back of a Tallneck, in a world reflecting Horizon Call of the Mountain. As events unfold, we see and hear the protagonist’s heartbeat through epic sound effects and on-screen graphics. As their pulse quickens, viewers gain a deeper sense of the immersion and the heightened emotions that PS VR2 offers. |
Media Type | Television |
Length | |
Post Production | Framestore |
Audio Post Production | 750mph |
Advertising Manager | Eric Lempel |
Advertising Manager | Andrea Perez |
Advertising Manager | Isabelle Tomatis |
Advertising Manager | Josh Linger |
Advertising Manager | Mayumi Donovan |
Advertising Manager | Conor O’Kane |
Executive Chair | Tammy Einav |
Chief Executive Officer (CEO) | Miranda Hipwell |
Chief Creative Officer | Richard Brim |
Executive Creative Director | Ant Nelson |
Executive Creative Director | Mike Sutherland |
Chief Strategy Officer | Martin Beverley |
Creative Director | Andy Clough |
Creative Director | Richard McGrann |
Planning Director | David Mortimer |
Managing Partner | Sarah Coleman |
Business Director | George Fox |
Account Director | Dyfed Thomas |
Account Executive | Aaron Kelly |
Joint Head of Integrated Production | Sally Pritchett |
Joint Head of Integrated Production | Nikki Cramphorn |
Head of Print Production | Jaki Jo Hannan |
Project Director | Amy Waldman |
Legal | Tom Campbell |
Legal | Candice Macleod |
Business Affairs | Dolores King |
Design Company | King Henry London |
Head of Design | Scott Silvey |
Artworker | Sam Harris |
Artworker | Dave Callow |
Studio Manager | Rob Wallis |
Retoucher | Jon Webb |
Studio Manager | Dan Sandalls |
Production Company | Cain&Abel |
Global Business Director | Sybille Chrissoveloni |
Production Account Director | Theo Tsangarides |
Production Account Manager | Xochitl Cruz |
Production Account Manager | Ellie Kendrick-Jones |
Operations Manager | Jon Philips |
Executive Producer adaptation | Ludovica Melica |
Producer | Dylan Pugh |
Editor | Yasmine Lahouag |
QC | Stuart Moore |
QC | Chloe Maudsley |
QC | James Pyne |
Joint Head of Integrated Production | James Brown |
Digital Producer | Matt Walker |
Digital Resource Manager | Pata Malecka |
Creative Technology Director | Hash Milhan |
Digital Design Director | Sam Butler |
Digital Design Director | Adrian Baker |
Full Stack Developer | Daniel Lewis |
Lead QA Manager | Mark Sadler |
Head of Production, Graphic/Print Production | Marc Dolby |
Senior Producer, Graphic/Print Production | Tony Hutton |
Photographer | Nicky Hamilton |
Photographer's Agent | Process Photography |
Media Agency | MediaCom |
Localisation Agency | EG+ |
Production Company | Morton Jankel Zander (MJZ) |
Director | Henry Hobson |
EP/Head of Production | Lucy Jones |
Producer | James Waters |
Production Manager | Luke Thornton |
Director of Photography (DOP) | Mauro Chiarello |
Production Designer | Jonathan Houlding |
1st AD | John Lowe |
Focus Puller | Pete Blakemore |
Production Service Company | Division Films |
Managing Director/ Executive Producer | Rok Bukovec |
EP/Producer | Rok Luneznik |
Line Producer | Spela Bajc |
Production Manager | Urska Vardijan |
Production Coordinator | Ursa Purkart |
Unit Manager | Bor Pletersek |
Helmet-Cam operator | Filip Krzisnik |
1st AD | Tina Fratnik |
1st AC | Ziga Zdesar |
Grip | Luka Jelinic |
Gaffer | Darko Bralo |
Production Designer | Miha Knific |
Costume | Monika Lorber |
Hair and Makeup | Ana Lazovski |
Stunt | Filip Krzisnik |
SFX | Kristjan Repalust |
Editing Company | Work Editorial |
Editor | Stewart Reeves |
Editorial Producer | Frankie Elster |
Assistant Editor | Rain Keene |
VFX Supervisor | William Laban |
VFX Supervisor | Guy Lubin |
2D Supervisor | Michael Baker |
Animation Supervisor | Rocky Vanoost |
Flame Artist | Luigi Russo |
Executive Creative Director, Post | William Bartlett |
Head of CG | Johannes Sambs |
Head of 2D | Suzanne Jandu |
Senior VFX Producer | Alexia Paterson |
VFX Producer | Ben Stell |
Production Coordinator | Robyn Borrageiro |
Production Coordinator | Poppy Chadwick |
Production Coordinator | Ellie Tinker |
Production Assistant | Conor Garnett |
Production Assistant | Ivana Savova |
Colorist | Jean-Clément Soret |
Colorization | company 3 |
Color Assist | Santino Napolitano |
Color Assist | Karl Pasamonte |
Color Assist | Jack Kennedy |
Editorial | Andrew Fineberg |
Editorial | Humberto Reynaga |
Assets Lead | Adam Smith |
Assets | Sam Gunn |
Assets | Khaled Sabry |
Assets | Wenjie Wu |
Lighting | Sam Gunn |
Lighting | Eleonora D’Onofrio |
Lighting | Charlie Humphrey |
Animation | Daniel Bielawski |
Tracking & Layout | Victor Farag |
Tracking & Layout | Gary Seto |
Tracking & Layout | Micaela Arslanian |
FX Artist | Aaron Baudin |
FX Artist | Deniz Cinar |
FX Artist | Zybrand Jacobs |
Rigging | Brad Noble |
Rigging | Maya Dumond |
Rigging | Nathan Clarke |
Compositor | Owen Braekke-Carroll |
Compositor | Corrina Wilson |
Compositor | Mike Simons |
Compositor | Min-Hui Chang |
Compositor | Zavier Mojica |
Compositor | Kotryna Lidziute |
Paint & Roto | Maxwell Lane |
Paint & Roto | Melvin Pillai |
Paint & Roto | Zac Makey |
Digital Matte Painting & Concept | Nikola Yordanov |
Digital Matte Painting & Concept | Chelsea Aston |
Designer | Andrew Niven |
Designer | Jack Field |
Designer | Daniella Marsh |
Sound Design and Mix | Sam Ashwell |
Audio Producer | Olivia Ray |
Audio Producer | Carla Thomas |
Agency Producer | Nicola Ridley |
Agency Producer | Mary Fostiropoulos |
Agency Producer | Jaki Jo Hannan |