| Title | Fatigue |
| Agency | Link |
| Campaign | Why risk? |
| Advertiser | Comune di Nettuno |
| Brand | City of Nettuno |
| Date of First Broadcast/Publication | 2011 / 8 |
| Business Sector | State Education |
| Tagline | Why risk? Stay focused when you drive.In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it’s not worth risking. |
| Philosophy | Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars. |
| Media Type | |
| Copywriter | Angela Macchia |
| Creative Director | Hilde Capra |
| Art Director | Valerio Cicco |
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