Title | Shagun Ka Lifafa |
Agency | McCann Mumbai |
Campaign | SHAGUN KA LIFAFA |
Advertiser | Ujjivan Small Finance Bank |
Brand | Ujjivan Small Finance Bank |
Posted | June 2022 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | The initiative aims to give financial independance to women in Tier-II and III Indian cities through a redesigned version of 'Shagun Ka Lifafa' - the traditional gifting envelope presented at weddings. The envelopes were redesigned to become joint bank account opening forms, urging women to be actively involved in financial decisions. |
Media Type | Case Study |
Length | |
Chief Creative Director | Prasoon Joshi |
Cinematography | Amol Jadhav |
Copywriter | Ashish Chakravarty |
Copywriter | Karthik R |
Copywriter | Prasoon Joshi |
Copywriter | Vineet Mahajan |
Copywriter | Sambit Mohanty |
Creative Director | Karthik R |
Creative Director | Suresh PV |
Creative Director | Vikash Kumar Ravi |
Executive Creative Director | Rathish Subramaniam |