Nokona - "It Breaks You In"

Lucky 21 Tabletop

2815

Brand: Nokona
Country: United States

Advertiser: Nokona

Title	It Breaks You In
Agency	Lucky 21 Tabletop
Campaign	It Breaks You In
Advertiser	Nokona
Brand	Nokona
Date of First Broadcast/Publication	2019 / 4
Business Sector	Culture, Leisure & Sport
Philosophy	Lucky 21’s Andrew Ryan Shepherd presents the cinematic look at a young man’s life shaped and changed over time, like his Nokona baseball glove. “It Breaks You In” is an ode to baseball that wields quietly powerful emotion, where moments of heartbreak and defeat yield to small joys and earned triumphs. The Texas-made glove is a constant companion throughout this journey. View “It Breaks You In” here: https://vimeo.com/331856702 Since 1934, in Nocona, Texas, premium ball gloves have been handcrafted by skilled American workers using the world’s highest quality leathers. Nokona gloves are individually cut, stamped, stitched, laced, and embroidered, which gives each one its own unique identity and feel. That spirit of individual identity and personality within a collective effort is ever-present in Shepherd’s piece and a reflection of baseball itself. To create this passion project, Shepherd collaborated with the team at Lucky Post. Having worked together on other projects made this labor of love an act of friendship, one that ushered forth a filmic narrative that strikes a chord no matter what moves you forward through strikeouts and home runs.
Media Type	Television
Length	75 seconds
Production Company	Lucky 21
Director	Andrew Ryan Shepherd
Executive Producer	John Gilliland
Executive Producer/Line Producer	Brandon Tapp
Post Production	Lucky Post
Editor	Sai Selvarajan
Assistant Editor	Jake Odgers
Audio	Scottie Richardson
Graphics	Seth Olson
Color	Neil Anderson
Finish	John Valle
Producer	Anne Strock
Executive Producer	Jessica Berry