Louise Pastou
Media Planner at adam&eveDDB
London, United Kingdom
TitleWhen Harry Met Sally
Agency
Campaign See Film Differently 2010- VW
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2010 / 10
Product SeeFilmDifferently.com
Business Sector Corporate Communication
Tagline Volkswagen supports independent cinema
Story At Katz's Deli in New York's Lower East Side people not only queue up for the pastrami on rye, but also to take a seat at one particular table.
Philosophy This year the 'See Film Differently' campaign will focus on celebrating inconic film locations, encouraging fans to view films in an unexpected or 'different' way or as the campaign line tells it: "Turning the camera on location".
Media Type Cinema
Length
Production Company
Post Production
Executive Creative Director
Creative Director
Art Director
Copywriter
Director
Producer
Account Director
Account Planner
Agency Producer
Advertising Manager
Advertising Manager
Media Planner

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