| Title | Lights |
| Agency | Publicis One Ecuador |
| Campaign | McLights |
| Advertiser | McDonald's |
| Brand | Mcdonald's 24 Hour Restaurants |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | Following the modern and minimalist aesthetics of McDonald's communication, we created a series of ads where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night. |
| Media Type | |
| Creative Director | Pablo Naval |
| Executive Creative Director | Jairo Lezaca |
| Creative Director | Patricio Bruno |
| Creative Director | Diego Melo |
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