Title | Change the Story |
Agency | Cossette West |
Campaign | Change the Story |
Advertiser | Children of the Street Society |
Brand | Children of the Street Society |
Date of First Broadcast/Publication | 2018 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Children of the Street Society wanted to shed light on teenagers who stay silent when witnessing sexual harassment. Using a social media platform that our audience uses daily, we created a spot that shifted the focus from the victims to the passive bystanders. |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Michael Milardo |
Associate Creative Director | Scott Schneider |
Associate Creative Director | Pierre Chan |
Art Director | Jake Hope |