Scandinavians love international attention. When our welfare model is mentioned in the American election, when our parental leave is highlighted as something for other nations to aspire to, or when our cuisine is enjoyed abroad, we all shine with pride.But most Scandinavians don’t know that all the things we love and take pride in traveled to our region. In a way, our home is comprised of souvenirs.So, we wanted to ask the question: What is truly Scandinavian?Through vignettes and snapshots from around the region, we created a campaign wherein Scandinavian cultural heritage is put under the loop. All to make the point that what makes Scandinavia truly unique is our wanderlust. We bring home the best of the world and integrate it into our home.