Title | Line 3 |
Agency | Fischer+Fala! |
Campaign | Line |
Advertiser | Projeto Arrastão |
Brand | Projeto Arrastão |
Date of First Broadcast/Publication | 2011 / 2 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | One day, someone’s problem might be your problem too. |
Philosophy | The pieces simulate the lives of two children - one that lives with its parents and another one of lower income, needy - by means of train lines in which each station represents a period of their lives, until at a certain point they cross each other in a tragic way. |
Media Type | Poster |
Creative Director | Pedro Cappeletti |
Creative Director | Flavio Casarotti |
Creative Director | Augusto Moya |
Art Director | Thiago Lacorte |
Art Director | Widerson Souza |
Copywriter | Jaime Agostini |
Copywriter | Ricardo Polinésio |
Marketing Supervisior | Selma Bertagnoli |
Marketing Supervisior | Thamara Miranda |