Andy Jex
Executive Creative Director at Saatchi & Saatchi London
London , United Kingdom
TitleColin & Edith
Agency
Campaign New Schedule Promotion - BBC
Advertiser BBC
Brand BBC Radio 1
PostedJanuary 2004
Business Sector TV/Radio Programs & Stations
Story Colin and Edith are shown looking after one of their female listeners, pampering her as she tries to recovers from a hangover.
Philosophy Three 40 second films feature the new schedule line up, Chris Moyles’ morning show, Sara Cox on drivetime and the Colin and Edith weekend show. The ads centre on the premise that the station’s DJ’s help get listeners ‘through the day’.
Media Type Television
Length
Market United Kingdom
Advertising Manager
Account Director
Copywriter
Art Director
Director
Production Company Arden Sutherland Dodd

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