Modelo - "Sacrifice"

Grey New York

Grey New York New York, United States

12888

Brand: Modelo
Country: United States

Advertiser: Constellation Brands, Inc.

Title	Sacrifice
Agency	Grey New York
Campaign	Sacrifice
Advertiser	Constellation Brands, Inc.
Brand	Modelo
Date of First Broadcast/Publication	2022 / 11
Business Sector	Beers, Ciders, Lagers
Philosophy	With soccer top of mind this fall, today Modelo® is announcing a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere.‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments.
Media Type	Television
Length	30 seconds
Advertising Manager	Greg Gallagher
Advertising Manager	Logan Jensen
Advertising Manager	Yvonne McCarthy
Advertising Manager	Caroline Marwede
Advertising Manager	Erin Yazgan
Executive Creative Director	Sara Worthington
Executive Creative Director	Armando Flores
Creative Director	Alvaro Soto
Junior Copywriter	Cristian San Emeterio
Junior Art Director	Alessandra Soler
Project Manager	Margarita Castro
Chief Production Officer	James McPherson
Executive Producer	Jona Suarez
VP, Business Affairs	Lisa Mercier
EVP Account Director	Elizabeth Gilchrist
VP, Account Director	Jesse Schwartz
Senior Account Executive	Max Greenfield
Executive Strategy Director	Justine Feron
Strategy Director	Nicolas Pilaprat
Strategy Director, Data	Will Leonard
Data Strategist	Sophia Bragaglia
Production Partner	SKUNK
Director	Sergio Granados
Director of Photography (DOP)	Guillermo Garza
Post Production	Rock Paper Scissors NY
Editor	Carlos Arias