V-Energy - "V Rapper"

Clemenger BBDO Sydney

Clemenger BBDO Sydney Walsh Bay, Australia

Awards

9355

Brand: V-Energy
Country: Australia

Advertiser: Frucor Beverages Ltd.

Title	V Rapper
Agency	Clemenger BBDO Sydney
Campaign	V Rapper
Advertiser	Frucor Beverages Ltd.
Brand	V-Energy
Date of First Broadcast/Publication	2017 / 2
Business Sector	Soft Drinks, Tonics
Story	A full-length music video that takes the form of a rap battle between Lil Pup and a V-drinking (and therefore bit better) version of himself, Lil Big Pup. Lil Pup vs Lil Big Pup was ON! A driving bass beat and infectious hook set the stage. Then it was over to the hip hop star with the witty lyrics. Lil Pup against the slightly wittier lyrics Lil Big Pup. The verses touched upon all the fundamental values hip hop holds dear – like fashion sense, diet, amount of Grammys won, number of tigers owned, how many Instagram followers they have, and the gregariousness of the private jets they bought their mothers.
Media Type	Television & Cinema
Length	133 seconds
Creative Lead	James Beswick
Copywriter	James Beswick
Art Director	Oliver Beeston
Creative Director	Brendan Willenberg
Creative Director	Ben Clare
Agency Producer	Katrina Maw
Account Director	Hanne Haugen
Founder	Cate Stuart-Robertson
Executive Creative Director	Paul Nagy
Account Manager	Marshall Campbell
Planning Director	Rob Dougan
Head of Craft	Daniel Mortensen
Group Account Director	Phillipa Thomas
Marketing Director	Mark Wiedermann
Head of Energy	Karl Davies
Marketing Manager	Craig Harkness
Marketing Manager	Lennart Sipsma
Assistant Brand Manager	Alana Lucci
Director	Benji Weinstein
Producer	Graham Andrews
Director of Photography (DOP)	Brendan Steacy
Editor	Dave Whittaker
Artist	RMDY
Artist	Roshin
Sound Engineer	Anthony Tiernan
Producer	Karen Bryson
Executive Producer	Corey Esse
Executive Producer	Krista Marshall