| Title | Nationwide Savings (Banker) |
| Agency | New Commercial Arts |
| Campaign | Good Way to Bank |
| Advertiser | Nationwide Financial |
| Brand | Nationwide |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank. West’s return to the role sees him become quickly bored with speaking to the marketing department over a video call. After hanging up, he is equally disinterested in the customer satisfaction scores presented by his more perceptive assistant, played by comedian Sunil Patel. Patel suggests that to improve scores A.N.Y Bank could be more like Nationwide, which offers a SavingsWatch service that notifies customers who are signed up of changes to their savings accounts, annual savings reports and newly launched accounts that might be better suited to their needs. |
| Media Type | Television |
| Length | |
| Brand Director | Richard Warren |
| Advertising Manager | George Bell |
| Advertising Manager | Jennifer Morel |
| Advertising Manager | Anna Clarke |
| Chief Creative Officer | Ian Heartfield |
| Creative Director | Steve Hall |
| Creative Director | Dan Seager |
| Chief Executive Officer (CEO) | James Murphy |
| Business Director | Miriam Goode |
| Operations Director | Matt Craigie Atherton |
| Head of Production | Matt Craigie Atherton |
| Producer | Abbie McLean |
| Account Director | Dairiona Ryan |
| Account Manager | Gaelle Rolland |
| Production Company | Hungry Man |
| Director | Bryan Buckley |
| Director of Photography (DOP) | Scott Henriksen |
| Executive Producer | Matt Buels |
| Producer | Matt Lefebvre |
| Producer | Chris McBride |
| Production Manager | Nicci Power |
| Editor | Stitch |
| Editor | Sam Sneade |
| Assistant Editor | Chris Wilson |
| Post Production | Rascal Post |
| VFX Producer | Hazel Gibson |
| Colorist | James Bamford |
| Colour Producer | Jai Durban |
| Sound Designer | Jack Sedgwick |
| Sound Designer | Ed Downham |
| Motion Graphics | Sian Leatham |
| Sound | King Lear Music & Sound |
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